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Top 6 Advantages of SEO in Cincinnati

First things first, What is SEO?

SEO CincinnatiSearch engine optimization or SEO, is an umbrella term used to describe practices and tools that improve a website’s relevancy and visibility in search engine rankings. SEO includes content marketing, keyword optimization, local SEO, video marketing, social media marketing, website design, graphic design – the list goes on.

One of the key things you have to take into account includes onsite and offsite SEO. Onsite SEO involves making your website search engine friendly. This means optimizing your titles, meta descriptions, choosing the right LSI keywords based on your target audience, and optimizing images, among other things.

Offsite SEO, as the name suggests, involves the optimization done outside your website. Things like link building, social media marketing, and guest posts all fall into offsite SEO. Google uses a number of SEO ranking factors to rank your web page in their search results. When authoritative websites link back to you, it signals ‘trustworthiness’ to search engines.

In order to be successful at SEO, you have to stay on the cutting edge instead of relying on outdated methods such as keyword stuffing or backlink spamming. Sometimes walking the beaten path isn’t the right thing to do. SEO requires fairly diverse skills and tons of discipline. This is why most businesses hire professionals to deal with SEO because it’s simpler and easier.

Here are 6 key advantages of SEO in Cincinnati that you could be missing out on.

1. You Increase Website Traffic

SEO allows websites to draw a larger share of online traffic. It’s all about reaching the front page of the internet whenever prospects type certain trigger words (keywords). If your website is properly optimized, Google and Bing will increase its ranking against competitors. This way, when someone types in your target keyword, the chances of your website showing up in the top 10 results increase.

For many businesses that make money online, SEO can make-or-break their revenue generation capabilities. When done right, SEO is the most efficient and affordable marketing strategy available today, this is true for both Fortune 500 companies and SMEs. Try getting millions of customers to your website with billboards alone – you simply can’t compare the two.

2. Improved Conversion Rates

SEO optimized websites are able to load faster for clients. This is important when you want to secure more sales. There is no doubt that a quick and nimble website beats a slow site time of the day. This is true for both search engine crawlers and human visitors.

In fact, it has been shown that a 1 second delay reduces page views by 11%, decreases customer satisfaction by 16%, and could lead to $2.5 million in missed revenue if you generate about $100,000 revenue every day. Having an SEO-website means that you get to avoid all of the above problems while staying ahead of the curve.

3. Branding Benefits

The main benefit of improved SERPs the massive potential for brand awareness. When your website appears on the first page of major search engines like Google and Bing, potential clients are more likely to trust you when buying a particular item than no-name brands that don’t have a strong enough presence on the web.

To improve brand awareness, small businesses must target invest in SEO to improve rankings both locally and internationally. Once your brand is recognized enough, your domain name, business name, and the product name will become actual keywords.

You know you’ve made it big once your digital assets become synonymous with a certain product. A good example of this is Apple’s iPhones becoming almost synonymous with smartphones. You can do all this and more with SEO.

4. Topple Your Competition

Imagine two businesses that are in the same niche, selling the same products at similar prices. One of them has an unoptimized website (or worse: no website at all), and the other has a fully SEO-optimized. All things being equal, which business do you think will have a better time attracting more clients to their website from local and international searches? Which company will have higher revenue and grow rapidly?

SEO has allowed small businesses to gain one up over their competition even if their budget pales in comparison.

5. Creating User-Friendly Websites and Rich Landing Pages

SEO improves the user-friendliness of your website by creating a faster and smoother experience. Most people still think SEO only has to do with search engines. That simply isn’t true in today’s era because user-friendliness plays a huge role in deciding your overall ranking on SERPs.

A website must be well structured, clean, and uncluttered. It must compel the casual visitor to spend longer browsing the website. This improves their page’s bounce rate and increases traffic. Similarly, creating valuable and relevant content on the website (such as blog articles and web pages) keeps visitors engaged since it addresses their pain points and solves pressing issues.

6. Decreases Your Dependency on PPC

Don’t get us wrong. Pay Per Click (PPC) is still one of the most reliable ways to increase traffic to your website. It’s like a convenient little cheat code that you can use whenever the going gets tough. But PPC campaigns can be costly and traffic doesn’t always translate into sales. Many businesses sink thousands into their pay-per-click campaigns only for prospects to click and leave.

SEO, despite being a lot more difficult, is completely free of cost and generates a constant stream of reliable traffic to your website that would eventually translate to sales. In fact, PPC is not free and certain keywords may cost a fortune. Of course, PPC generates more traffic in the short run than organic traffic, but this translates to a bigger cost. Sometimes it’s a waste of money.

We recommend using PPC campaigns as a short term strategy to generate the much-needed revenue for your business. But your goal should be to eventually wean off PPC and rely on SEO to generate a constant flow of traffic round the clock without having to pay a single penny. Of course, SEO takes time and does not happen overnight. There is no such thing as instant SEO. That’s what PPC is for.

Great SEO Starts with Quality Content

It is worth noting that not all SEO efforts yield results. Because of the long time it takes to generate results (about six months in the beginning), it is extremely important to not blow your budget on noobs who don’t know what they’re doing. SEO is a long, patient game. You have to play it smart to win and throwing money never works.

Ready to improve your website’s ranking with a custom hybrid SO plan that is affordable and functional? Check-in with LDR Design - a local Cincinnati SEO Services Agency now!