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Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

7 Reasons Why Blogs are Important

When thinking about your marketing strategy, digital ads, a website, and google all hit the list. What about blogs? They seem very useful and fun, but will they help you get business? Not only will they help you get business, they have a lot of other functional uses that you might not have realized! We love our blogs and today we’re going to tell you why you should too!

1. Blogs Showcase You as THE EXPERT

A great way to showcase your expertise is through a blog. We see a lot of business owners sharing blog links that are topical to what they offer, but not one that they have written. It’s like talking about how great you are at baking and then going out and buying a dessert that someone else made. When the world sees a blog that you have written, it gives a sense of reassurance to the public that you know your stuff. Here’s a more in-depth blog we wrote on the topic!

2. Blogs are a Great Offering

Business owners often forget the importance of offers. Coupons and deals are handy, but helpful information can go a long way. Sending out a blog that is rich in tips and tricks will get shared far more often than the normal promotional post. This gets your name out there, but also gives your audience something for FREE. Who doesn’t like some free advice?

3. Blogs are a Great Way to Update Your Site

There are a lot of reasons certain websites get ranked higher than others. One of those reasons is fresh content. When you update your site with content that is relevant and rich in SEO keywords, Google will take notice and reward you for it. Shoot for a few times a month to once a month. Never leave your site sit stagnant for months. Doing so can result in being buried on the pages that nobody clicks on.

4. Blogs Drive Traffic to Your Site

When you post a link to a blog, your followers are going to click on it (hopefully). When they click on it, they will be escorted to your site! That counts as traffic. Whether they go to other pages or not is up to you. Be sure to include backlinks that lead to your homepage or a call-to-action page where conversion is possible. A nice trick to newsletter writing is to include a blog, but only half so that they must go to your site to read the rest.

Read more: 7 Reasons Why Blogs are Important

reviews

3 Ways to Get More Reviews

One of the top questions Google is asked by business owners around the world is “How can I get more reviews?”. There is a good reason for this. It’s one of the most sure-fire ways in which a potential customer will weigh their decision to spend their money with you. If you don’t have very many reviews or a few negative ones, it can really harm your business. We have some tips on how to get more reviews that will be worthwhile for your business!

1. Have a Review Generating Plan in Place

Your goal here is to have an EASY way for every single paying customer to give you a review. We emphasize the word easy - when you are asking for a favor (unless you incentivize it, “free ___ next time when you leave a review today”). Be careful to never pay for reviews! Consider a smart, automated system such as a booking system or inventory system that can instantly send out notifications to request a review.

Make sure the system is using all resources available, such as phone numbers for text messaging, emails, and physical mail. Confirm also that the request is giving them a link to the most ideal review platform for you, like Google & Angi's List. If you struggle to find an automated system that works for you, you will have to do more work in reaching your customers, but it will be time well spent.

2. Respond to Your Reviews

google logo icon 120Responding to reviews is a great way to get more reviews!. Google and Yelp monitor how responsive you are as a business and will rank you higher when you respond to reviews.

Most all businesses will from time to time get bad great reviews. This is actually where your business can really shine. Negative reviews give you a chance to turn things around and give insight into how you tried to fix a problem. When someone reads this critical review, they can also see how you tried to reach out in response.

Refrain from responding negatively. You don’t want to come off unhelpful. Try to give as much information as you can that is also not placing blame. Respond neutrally and set your emotions aside, no matter how much you want to explode on a review. Responding angrily will reflect in your response and turn potential customers away.

3. Ask In-Person

After the automated review requests go out, you still may not hear any feedback. This is common. That is why you should always ask for a review in-person or over the phone, directly to the person after they have paid. It is proven that when asked face to face, someone is much more likely to carry through with the request. First, ask them for feedback directly, so you can further be of help, and then ask them to do a review.

Be sincere in your ask. People are much more willing to help you if they know it will make a difference.

Read more: 3 Ways to Get More Reviews

Website

5 Ways to Get Your Website to Stand Out

Congratulations! You’ve taken that big step and established your business with a website. It’s a virtual presence than cannot be understated. Now that you have people visiting your site, how do you keep them engaged? Today, more than ever, it is important to KEEP visitors on your website for ranking purposes and more. We have 5 sure-fire ways to get your website to stand out, giving you more advantages for lasting visibility and relevance.

#1. The Right Words Grab Attention

Words can inspire and entice, but they can also bore and create agitation. What is the magic balance to keep visitors reading? The trick is to know what words your audience will look for. Beat them to the chase so that they don’t have to search. Put yourself in the shoes of your average website visitor. Use words that solve their problem right off the bat. Don’t make them scroll so far down the page they give up. For instance, solve their problem with an answer right on the home page.

#2. Custom Photos Showcase You

We are visual beings. Pictures and graphics take us to that next level of commitment. They also hold our attention. Make sure you get professionally taken photos that show what you do or sell. When it comes to products, this is especially important. We rarely buy something without seeing a picture first. You will also need to make sure it is a high-quality photo. If it is fuzzy or out of focus, your product will not sell very well. Stock images help too, but not as much as actual footage. A research study by VWO found that when a photo replaces a generic icon, the conversion rate raised up to 48%!

#3. Website Videos Engage

Besides photos, videos are just one step further in giving you that edge of engagement. Not just any video will do though. Making sure it’s professionally shot or created is the best way to keep your potential clients watching and staying on the page. Today videographers are creating slideshows, using white board animation, and shooting on-the-job footage to give the viewer an inside look. Consider using captions as well for people that aren’t using sound or are hearing impaired.

#4. Client Testimonials Give Assurance

Let your customers tell the world how great you are with testimonials either in video or review style slides. Most of the time, what really seals the deal between a potential client and a product or service is a review or testimonial. According to BrightLocal, 93% of customers will read reviews of a local business to determine its quality. We want to be reassured that we are making a good purchase. There is so much competition today that you must show your why through real, tried experiences.

Read more: 5 Ways to Get Your Website to Stand Out

How To Write Great Content

6 Great Tips To Write Better Content

Quality content is all about writing well-organized, easy-to-read articles that people want to read. Great content can be written for teaching, persuading or entertaining your visitors. Choose topics related to your business goals, and it becomes a win-win for the client and for your conversion rate. Generally, people explore websites for two reasons, that is to determine if you sell the products they are seeking, or to research the features of the products and services. Great websites provide both! 

Great Website Content Is Readable

People are more likely to stay on a website that is well organized, and the content is easy on the eyes. Here are some considerations. 

  • A strong headline is a statement or question that addresses the concerns of your ideal audience. 
  • H2 headings like the ones used in this blog include searchable keywords. This makes the content scannable and easy to find. People love lists! This format makes digesting the information easy to read and consume. Write out your top "10 Ways" items, then explain in paragraphs and bullet lists. 
  • Charts to visualize the data add value and interest to your article. 
  • Use only text and background colors that make the reading experience easy, such as black text on a light background. 
  • Examine the font size. A larger font is easier to read. People are turned off by fonts that are too small, or too tight. 

Include a Search Function To Your Website To Make Content Easy To Find

Make your pages and the content it contains findable from both a Google standpoint and by using a search box. 

  • Add the topic (keywords) to the menus and page title. 
  • Add a Search Feature to your website to make researching your website content easy to accomplish. 

Great Headlines Invite Your Readers To Learn More

Start with writing truly awesome content. Write blogs or produce content that people are eager to read. Does this content help the reader? Write content that is usable, and adds value. Will they appreciate you as an expert when reading your website content? Great content provides answers! 

  • Write a headline that intrigues your ideal audience. According to CopyBlogger, 80% of people will read your headlines, but only 20% of those people will read the rest of your content! You have one opportunity to catch the interest of your reader and invite them in to read the content. 
  • Look at the headline photo or graphic. Pictures tell a story. Does your selected image make you look at the content to learn more? 
  • People love stories! Go grab that cup of coffee and smile! Use your personal writing and reading style. It is OK to be funny. 

    Read more: 6 Great Tips To Write Better Content

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