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Incorporated Since 2008

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Website design trends

Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

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Multi Location Businesses

Multi Location Businesses

Advice for Business Owners with Multiple Locations

Are you a business owner with your business running at multiple locations? Are you stressed about what should you do in order to make all the locations work well and not neglect anyone?

Businesses with multiple locations need to be handled in a different way. Running a business spread over multiple locations is not an easy task. It might seem overwhelming at first but with the right efforts, management, and managerial skills, you can keep the business up and running as smoothly as you desire.

Common Challenges:

Before we go on and tell you the things you need to do to manage your business at multiple locations and strive to success, here are some of the most common challenges you should be prepared to face.

  • Out of Sight, out of Mind Syndrome: If it gets really busy at the main location of your business, you might find it hard to give the other locations their due share of time and efforts.
  • Loss of Spontaneous Communications: Since you do not see all of your employees at all business locations often, the natural flow of spontaneous chatter rarely happens. Meetings are often structured, and informative rather than opportunities to collect ideas.
  • Lack of Team Cohesiveness: Team members from different locations often not know each other. This can impact product and method cohesiveness across various locations.
  • SEO: Targeted location branding amd visibility can also prove to be challenging if you are located at more than one place.

Managing Businesses at Multiple Locations Successfully

Here are some important things to do to run your business successfully at multiple locations.

1. Put Systems in Place

To standardize the quality of products, communication and the results, it is important to standardize the system. This will allow you to not only manage multiple locations easily, as all of them will be based on the same standard and principles, but also help you grow faster and reduce the time needed for supervision and training. Make the responsibility of each employee

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digital marketing

Digital Impact on Sales

The Death of a Salesman?

I recently read that 86% of business owners stated they would rather go to the dentist than to speak with a salesperson. Huge numbers! However it’s just a simple gut check that tells you this simple survey is probably true. How can that be? Business owners are salespeople too! What does that mean for us? What’s going to happen to our business if we can’t sell? The salesperson role has not gone away, but it sure has changed. Let’s discuss this transition a bit.

First a Bit of Technology History

This transition has been going on for years. What was started to increase efficiency became a way a life for businesses and consumers alike.

  • There are people that say social media was started by Samuel Morse’s first telegraph, which he sent in 1844 between Washington, D.C., and Baltimore. 

  • The computer network concept started in the late 1950s making it easier to share information without human interaction.

  • Ray Tomlinson is credited with inventing email in 1972. It looked much like email does today.

  • Can you imagine where your life would be without text messaging? In 1993 Nokia was the first handset manufacturer cell phones that had SMS text messages capabilities. Today, SMS is the most widely-used data application in the world, with 81% of mobile phone subscribers using it. SMS has become more than just a way to text with friends, it also lets us receive updates and alerts, keep track of our finances, send email, and much more.

The Internet has revolutionized the computer and communications world like nothing before. However, I am not here to argue whether technology is killing the human touch. I am just stating that nonverbal media have made an impact on our day-to-day interactions with others.

The Salesperson 

Taking success into their own hands, the business owner picks up the phone and calls the would-be customer. They promptly get hung up on. “Not interested.”

Read more: Digital Impact on Sales

becoming unique

Could It Be This Easy?

Your Customers Know What You Do

Entrepreneurs are typically quite good at their trade. We are electricians, plumbers, accountants and even website designers. Our clients know what we do and there's a pretty good chance that your prospective clients know what you do too! But do they know what makes you different? We all have plenty of competition, why should they choose you? There are businesses that really struggle with this. Even their website is a duplicate of their competitor's. It's easy to become one of the crowd. 

Here's the Question For You - Do They Know What Makes You Different? 

marketing tip happy entrepreneurCustomers remember you for what makes you different. You are always on time. You are always dressed in a tie. You always have your dog Mitsy by your side. They know you, they like you, and they even trust you. Customers remember you far more than the product or service you sell. Excellent customer service is expected these days. Remembering you for what makes you and your business unique is what makes you and your business rememberable. 

Brainstorm a bit now. If you compare your business to the typical competitor, to that local electrician, plumber, accountant or even website designer, what makes them stand out? Yes, it could be their website. However it could also be that they participate in the little league team every summer. Now here comes the hard question: Why should potential customers choose you? 

Being Unique and Being Rememberable is the Key

The world seems to want to make us all the same anymore. That might be just fine with social communications, or areas of potential discrimination. However, in the business world it is important that prospects not only know what you do, but they also need to know what makes your business the better fit for their situation. Give them something to chew on.

Read more: Could It Be This Easy?

marketing trends

Give Away the Store

Everyone Wants to Hire the Expert

We absorb their advice like a sponge. We watch experts build and design on HGTV and other channels. Yet I hear small business owners say "No, I am not telling my clients how I do things." Guess what, people that want to do things themselves are not going to buy from you anyway.

So Why Bother?

People research. People want to know that they made a smart choice by hiring you. So give your customers the reassurance they want. Talk about the how and why in your selections. When is product "a" the better choice? What are the risks of option "c"? People are in general very savvy. They research, compare, study options and judge if you, the small business owner, are the expert they are needing or just another company.

Be their valuable resource:

  • Stay on top of business trends and communicate to your audience.
  • Offer insights into your methods and philosophy.
  • Focus on your industry, and communicate with blogs to your ideal customer.

Websites with expert advice perform so much better than simple websites that only list services or products. How well do you know your industry? Your business success challenge is to convince them that you are knowledgeable. Well researched information demonstrates that you are worthy of getting their opportunity.

So Give Away the Store? Yes

It is to your advantage to have people read your website, even if they choose not to hire your business services. Google ranks websites (in part) on the time spent on a website. Researching your products and services online (by non-buyers) will increase your ranking, thus making your website easier to find online. Therefore causing a win-win situation!  

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