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Incorporated Since 2008

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Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

5 Ways to Get Your Website to Stand Out

Congratulations! You’ve taken that big step and established your business with a website. It’s a virtual presence than cannot be understated. Now that you have people visiting your site, how do you keep them engaged? Today, more than ever, it is important to KEEP visitors on your website for ranking purposes and more. We have 5 sure-fire ways to get your website to stand out, giving you more advantages for lasting visibility and relevance.

#1. The Right Words Grab Attention

Words can inspire and entice, but they can also bore and create agitation. What is the magic balance to keep visitors reading? The trick is to know what words your audience will look for. Beat them to the chase so that they don’t have to search. Put yourself in the shoes of your average website visitor. Use words that solve their problem right off the bat. Don’t make them scroll so far down the page they give up. For instance, solve their problem with an answer right on the home page.

#2. Custom Photos Showcase You

We are visual beings. Pictures and graphics take us to that next level of commitment. They also hold our attention. Make sure you get professionally taken photos that show what you do or sell. When it comes to products, this is especially important. We rarely buy something without seeing a picture first. You will also need to make sure it is a high-quality photo. If it is fuzzy or out of focus, your product will not sell very well. Stock images help too, but not as much as actual footage. A research study by VWO found that when a photo replaces a generic icon, the conversion rate raised up to 48%!

#3. Website Videos Engage

Besides photos, videos are just one step further in giving you that edge of engagement. Not just any video will do though. Making sure it’s professionally shot or created is the best way to keep your potential clients watching and staying on the page. Today videographers are creating slideshows, using white board animation, and shooting on-the-job footage to give the viewer an inside look. Consider using captions as well for people that aren’t using sound or are hearing impaired.

#4. Client Testimonials Give Assurance

Let your customers tell the world how great you are with testimonials either in video or review style slides. Most of the time, what really seals the deal between a potential client and a product or service is a review or testimonial. According to BrightLocal, 93% of customers will read reviews of a local business to determine its quality. We want to be reassured that we are making a good purchase. There is so much competition today that you must show your why through real, tried experiences.

Read more: 5 Ways to Get Your Website to Stand Out

How To Write Great Content

6 Great Tips To Write Better Content

Quality content is all about writing well-organized, easy-to-read articles that people want to read. Great content can be written for teaching, persuading or entertaining your visitors. Choose topics related to your business goals, and it becomes a win-win for the client and for your conversion rate. Generally, people explore websites for two reasons, that is to determine if you sell the products they are seeking, or to research the features of the products and services. Great websites provide both! 

Great Website Content Is Readable

People are more likely to stay on a website that is well organized, and the content is easy on the eyes. Here are some considerations. 

  • A strong headline is a statement or question that addresses the concerns of your ideal audience. 
  • H2 headings like the ones used in this blog include searchable keywords. This makes the content scannable and easy to find. People love lists! This format makes digesting the information easy to read and consume. Write out your top "10 Ways" items, then explain in paragraphs and bullet lists. 
  • Charts to visualize the data add value and interest to your article. 
  • Use only text and background colors that make the reading experience easy, such as black text on a light background. 
  • Examine the font size. A larger font is easier to read. People are turned off by fonts that are too small, or too tight. 

Include a Search Function To Your Website To Make Content Easy To Find

Make your pages and the content it contains findable from both a Google standpoint and by using a search box. 

  • Add the topic (keywords) to the menus and page title. 
  • Add a Search Feature to your website to make researching your website content easy to accomplish. 

Great Headlines Invite Your Readers To Learn More

Start with writing truly awesome content. Write blogs or produce content that people are eager to read. Does this content help the reader? Write content that is usable, and adds value. Will they appreciate you as an expert when reading your website content? Great content provides answers! 

  • Write a headline that intrigues your ideal audience. According to CopyBlogger, 80% of people will read your headlines, but only 20% of those people will read the rest of your content! You have one opportunity to catch the interest of your reader and invite them in to read the content. 
  • Look at the headline photo or graphic. Pictures tell a story. Does your selected image make you look at the content to learn more? 
  • People love stories! Go grab that cup of coffee and smile! Use your personal writing and reading style. It is OK to be funny. 

    Read more: 6 Great Tips To Write Better Content

local advertising

5 Ways to Build Your Personal Brand

Do you ever notice that you can post all the sales ads in the world on social media, but it won’t get near as much likes as when you post a picture of yourself? Familiarity and likeness attracts eyes and smiles. People have been trained to scroll right past ads, but make it personal and you have their attention! In this blog we want to help you sell YOU! We’ll give you the run-down on how to build up your own personal brand.

1. Represent It Right

Representation can be tricky. There are key things to do and not do, depending on the brand. First, you must decide how you want your business to appear to the public. For example, if you are a tattoo shop and are going for a bit of an edgier look, maybe using rougher language and imagery will work. One size does not fit all. Second and very important, make sure all employees are on the same page. It’s very possible that an employee could wear a work shirt to a political rally and not even realize the implication. Make it clear as day. Perhaps, create written guidelines that are easy to follow and have them sign it. This is standard for large companies like Disney, and it has worked like a charm.

2. Review Your Reputation

What is your business known for? We understand wanting to branch out, but never forget what usually makes the phone ring. Market that above all else when possible. Do not the let the public forget your signature service. When multiple options are offered, the brand recognition can get lost in the shuffle and you don’t want to lose that. If you think your main offering has gone stale and is no longer relevant, it might be time to switch it up. Changing the public’s image of you is hard but not impossible. It will take a good deal of marketing and time.

3. Embrace Your Differences

When you are in a crowded market, it’s hard to rise above the rest. Do some research on the local competition and see what makes your brands different. This can give you an edge up or win over in a certain marketing audience. For example, your bakery is one out of a dozen within a 10-mile radius. Looking at what makes you different helps youstand out! Your bakery is the only one with vegan options out of the dozen in the 10-mile radius. Depending on where you are, that can be a real leg up!

4. Make it Personal

We are naturally drawn to personalism above all else. We enjoy seeing families and pets even when it pertains to a business. Focus a bit of your marketing selling yourself and your team. When out on the job, take pictures and videos. Make sure they comply with #1 in representing your brand in the appropriate manner. By doing this, your client base will connect with you in a relatable way. It will also show that you value your team above selling the “brand”, which will not hurt.

Read more: 5 Ways to Build Your Personal Brand

Social Distancing

Social Distancing Marketing?

5 Great Marketing Tips to consider:

Traffic on Google and Facebook is changing drastically. Did you know that Facebook activity is UP 200%? Now is not the time to let your social media presence drop! Of course, this is due to the new "normal" that we call Social Distancing. However, at the same time, most businesses feel like they are being tested, and are struggling to stay open.  

Do you feel like you are being tested?  Some tests inspire good changes and learning opportunities; others can really destroy the business, and/or affect us emotionally hard. Depending on the type of business you have, the Corona Virus is really testing your business! You are now either sinking or swimming. Here are some tips to help you swim better during this rough patch. 

Stay Present and Relative on Social Media! 

social media Now is not the time to slink away from social media as a business. People are extending their screen time right now. They are looking for community connections on Facebook, LinkedIn, Twitter, etc. Make sure you are doing just as much as you were before, if not more. It might even be a good time to get current if you really have not already. Make sure your business has a few profiles and create one or even two posts daily. Interact with your followers. Interact with other businesses. Do not avoid the situation at hand in your posts, even though it is exhausting. 

Everyone can relate to the current state. Become your business's Essential Marketing Person, and make the most of it. Avoid dwelling on the negatives. Instead, give some silver linings. Tell a joke or two. Potential and existing clients will appreciate it and hopefully remember you when they need to. 

Update Your Business’s Status EVERYWHERE

If you find it frustrating ordering carryout because you cannot figure out which businesses are open, you are not alone. Do not make your customers research. Make sure you update your Google My Business, Website, Social Media, etc. with pertinent information such as updated hours. 

Put out an extra big statement that you are open! A lot of businesses are getting passed up just because people automatically think most places are closed. People still need their furnaces repaired, the grass cut and carpets cleaned. Let them know your services are available. 

Read more: Social Distancing Marketing?

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