3 Locations

Incorporated Since 2008

Sites in 31 States
Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

Marketing a Trades Business

Marketing a Trades Business

To get the best results in marketing, you not only have to know your client and industry but also their customer base. Realizing that a plumber’s website should be structured and designed in a different manner than an author’s website is crucial. You must immerse yourself in their world and understand what will draw eyes for them. At LDR Design we pride ourselves on treating trades’ sites with the special care and attentiveness they need to succeed out there on the wild wild web.

Working out of your truck doesn’t mean you shouldn’t have a great online presence!

trades 400Trades People Need a Team!

From working with an electrician one day and a locksmith another, we see what they go through. It’s often hard to even meet due to their busy schedules. With all the driving around working many jobs all day, what tradesperson has time to answer a potential customer on Facebook or try to design a logo? They don’t!

Having a marketing team by your side works wonders. People who can design your branding, put together constant relevant content for your site, and keep up with your social media are invaluable. This ensures that after the jobs are done you are not spending your family and personal time trying to figure out how to market yourself! It’s already taken care of.

How We Do Business Marketing for Trades

When thinking of marketing strategies, we must keep the client’s response top of mind. We strive to think of every action they will take when they are looking for a carpet cleaner or plumber. When we design a site for a locksmith, we keep in mind what most people look for when they visit it. If someone is locked out of their home or car, they will need a number right away and to know they can call anytime. We make the number very prominent, mentioning it multiple times on the site. We include well-written content letting them know they can depend on them any hour of the day for emergencies.

A lot of designers will create a visually beautiful site but forget about search engine optimization. This is the biggest mistake with local business marketing. In today’s world, we all must bow down to the powers that be. Google is the new Yellow Pages for local businesses. If you do not play in their sandbox, they will not help you in getting found. The best part about most Google products is that they are free! The catch is that they take time to set up. Having experience, knowing what works and what doesn’t makes a difference. We take that time for our clients. We also like to teach! Our team will sit down individually with each client and help them easily navigate through the digital landscape. We also encourage many of our clients to join social media classes.

Read more: Marketing a Trades Business

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Online Visibility

Getting a new business found online:

It is no secret that the internet is essential nowadays for local small business and corporate businesses alike. But getting started from scratch can be a little overwhelming. That is where small business marketing agencies like LDR Design comes in. Keep reading to get a crash course on Getting Found on the Internet. 

Get Social on Social Media:

Facebook is basically the new Customer Service Department. It's the best one stop shop for building your brand and your customers. Facebook allows for customer interaction, growth and personalization. 

Let's role play: You're starting your own business. But you have zero customers and nobody really knows who you are. So you create a Facebook page! You add a banner, your logo, your business information (personalization). A few days passed, still no likes. You start to think, "well, maybe if I send out some invites to my friends list." You check again, "15 likes! That's amazing!" (Growth)

Your business page doesn't have to be business 100% of the time. Give people a sneak peek into your personal life every so often or share some funny pictures. The more posting allows for more customer interaction, which allows for more exposure. Post every day if you can. 

Now repeat the social platform by establishing a LinkedIn account, a Twitter account, and possibly Pinterest plus Instagram.

Google My Business:

Google My Business page is vital for Google visibility. Remember, not everyone is on Facebook. Google My Business registers your business on Google Search according to business category. Updating the social posts are super easy.
Valuable information can be published for the world to see on your GMB page. Market to the world for free what deals you are promoting, add quality photos, and more. The is an expression in marketing that says – Referrals Get You Googled! When word of your new business is being spread around via word of mouth, people can just type the company name into their computer or cell phone and find everything they need!

Conclusion

Setting up social media and a Google My Business profile are a great start for getting found on the internet. When you're ready to move on to the next step or have questions about setting up your digital profiles, give us a call! We’re glad to answer questions!

Multi Location Businesses

Multi Location Businesses

Advice for Business Owners with Multiple Locations

Are you a business owner with your business running at multiple locations? Are you stressed about what should you do in order to make all the locations work well and not neglect anyone?

Businesses with multiple locations need to be handled in a different way. Running a business spread over multiple locations is not an easy task. It might seem overwhelming at first but with the right efforts, management, and managerial skills, you can keep the business up and running as smoothly as you desire.

Common Challenges:

Before we go on and tell you the things you need to do to manage your business at multiple locations and strive to success, here are some of the most common challenges you should be prepared to face.

  • Out of Sight, out of Mind Syndrome: If it gets really busy at the main location of your business, you might find it hard to give the other locations their due share of time and efforts.
  • Loss of Spontaneous Communications: Since you do not see all of your employees at all business locations often, the natural flow of spontaneous chatter rarely happens. Meetings are often structured, and informative rather than opportunities to collect ideas.
  • Lack of Team Cohesiveness: Team members from different locations often not know each other. This can impact product and method cohesiveness across various locations.
  • SEO: Targeted location branding amd visibility can also prove to be challenging if you are located at more than one place.

Managing Businesses at Multiple Locations Successfully

Here are some important things to do to run your business successfully at multiple locations.

1. Put Systems in Place

To standardize the quality of products, communication and the results, it is important to standardize the system. This will allow you to not only manage multiple locations easily, as all of them will be based on the same standard and principles, but also help you grow faster and reduce the time needed for supervision and training. Make the responsibility of each employee

Read more: Multi Location Businesses

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Digital Impact on Sales

The Death of a Salesman?

I recently read that 86% of business owners stated they would rather go to the dentist than to speak with a salesperson. Huge numbers! However it’s just a simple gut check that tells you this simple survey is probably true. How can that be? Business owners are salespeople too! What does that mean for us? What’s going to happen to our business if we can’t sell? The salesperson role has not gone away, but it sure has changed. Let’s discuss this transition a bit.

First a Bit of Technology History

This transition has been going on for years. What was started to increase efficiency became a way a life for businesses and consumers alike.

  • There are people that say social media was started by Samuel Morse’s first telegraph, which he sent in 1844 between Washington, D.C., and Baltimore. 

  • The computer network concept started in the late 1950s making it easier to share information without human interaction.

  • Ray Tomlinson is credited with inventing email in 1972. It looked much like email does today.

  • Can you imagine where your life would be without text messaging? In 1993 Nokia was the first handset manufacturer cell phones that had SMS text messages capabilities. Today, SMS is the most widely-used data application in the world, with 81% of mobile phone subscribers using it. SMS has become more than just a way to text with friends, it also lets us receive updates and alerts, keep track of our finances, send email, and much more.

The Internet has revolutionized the computer and communications world like nothing before. However, I am not here to argue whether technology is killing the human touch. I am just stating that nonverbal media have made an impact on our day-to-day interactions with others.

The Salesperson 

Taking success into their own hands, the business owner picks up the phone and calls the would-be customer. They promptly get hung up on. “Not interested.”

Read more: Digital Impact on Sales

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