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Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

What is “Google’s Helpful Content” Algorithm Update?

Did You Write Your Website Content To Impress Google? 

The bad news is that Google is not impressed. It was before 5 AM on August 25 (2022) that Google released its latest Google update. Way too many content developers have been publishing blogs and marketing material that is all about keywords. Their content was created to impress Google, and thus rank well in the search engines. The reality is that Google is far more impressed with "high-quality content" that informs people. Rewrite your blogs to focus on people-first content. 

Was Your Website Content Written For Humans? 

As content developers ourselves - We see a lot of low-quality content. This content provides no value to the intended audience at all. Here are a few tips on what this Helpful Content algorithm is all about. 

  • Write to your specific audience. Think about your product or service from the perspective of the intended audience. Let the rest (just) listen in! 
  • Let your intended audience know that you are an expert on this topic. People want to research data from experts! Experts give high-value information to others. 
  • Do your research. Be trustworthy. Avoid the shock content. Instead, write original information, and be comprehensive. Write helpful content.
  • Read your content and ask - are you meeting the needs of your audience? Will your readers be satisfied? Take the time to be thorough. 

This is a Google CORE algorithm update that will affect all industries. Some businesses will be harder impacted than others. For example, most shopping websites provide limited descriptions and very little "helpful" information. Google has made it clear... websites with relatively high amounts of unhelpful content overall are less likely to perform on the Google Search Engine. Ready or not, the "Helpful Content" update is here. Are you ready? 

Managing User Intent

People go to websites for basically four reasons. Great websites provide quality information to embrace them all. Embrace the user intent for each submission.

  1. People love to research and (to) have their questions answered. FAQ sections are powerful! Google encourages this with its FAQ schema. Give your ideal audience the information they are researching, and Google will reward you. Check out the linked beginner's guide that Neil Patel created. 
  2. People go online to find local products and services. For example, "Pizza near me" is heavily used each Friday evening. Be sure to tell your audience what you are selling, and add the details. Stand out with helpful content such as "Our pizza is handmade, from scratch, with fresh ingredients that have been sourced locally."
  3. People go online to learn how to do things themselves. How-To blogs and videos are highly searched and read. Make great use of this. 
  4. The next group is people that are ready to spend money. Does your e-commerce platform or other platform style make it easy to "buy now"? 

So surprise your audience with great content that educates, explains, and entertains your audience. Remember that YOU are the expert.  Speak with confidence. People want to RESEARCH and ultimately purchase from people that really know their industry. Artificial Intelligence software is great for tasks. However, my recommendation is to stay away from AI-produced content. People recognize robot-scripted content. Experts can do better. 

It is always a great time to update your website content.

google logo icon 200Start with your oldest or worst article or blog and determine if this content is still relevant. Is it helpful? If not, either delete or rewrite. Removing poor content will actually HELP your website's SEO score overall. 

The Content Development Team at LDR has been ahead of this curve for many years. We write to impress the ideal client with quality information. Yes, this content was definitely researched. Visit the Google Search Console for source documentation.

You are also welcome to contact the content development team at LDR for a discussion about your website. Schedule a Zoom meeting with our senior SEO for some direct guidance, so you know how to keep your website showing in Google Search. 

Written by Beverly Richards, Google SEO & Content Developer
LDR Design Agency

Get More Online Reviews

Get More Online Reviews

Putting Online Reviews Front and Center

People want to feel confident that their purchasing decision is the right one. A study by Podium showed that 93% of consumers find online reviews helpful, and will seek them out.

  • 84% of consumers trust online reviews as much as personal recommendations.
  • Every 1-star increase in your Google or Yelp ranking can lead to 5-9% increase in revenue. Google uses recent reviews as a ranking factor.

Your business needs a Google Business Profile to get Google Reviews. Take the time to set up and verify your GBP. This profile will add your business to Google Maps, Google Search, and other Google services.

 Get More Google Reviews

google REVIEWSLet’s go over some easy ways to get more reviews.

  • Happy customers give reviews. Ask in person, right after completing the job for the client. Tell them that you would “love to get” their feedback.
  • Ask over the phone by sending a text message. State what services you did for them to encourage the client to include the details.
  • Set up a Reviews page on your website to show off the customer reviews. Fill the page with Google reviews, video reviews, and a link to add a review.
  • Emails and newsletters are a great way to stay in contact with your clients. Be sure to ask for a review in the message and include the link. Many LDR clients are set up with an attention-getting graphic that asks for reviews.
  • Social Media has become the new customer service department. Be sure to ask for reviews on a routine basis here.
  • When sending invoices or receipts to clients always add your ASK for a Google review.
  • A personalized Thank You card is a great way to ask for a review. Did you enjoy working with us? Let us know... 

People Respond To Review Requests.

stats about asking for reviewsA recent local consumer review survey by BrightLocal showed that most people will respond to a review when asked. In fact, 12% said YES that they always left a review. Another 23% left a review more than half the time. The third group said yes, they leave reviews less than half the time.

Hmmm. Are you nudging your clients to write a review?

Front and Center

Value all reviews. Make going after reviews a major part of your business life. After every project is completed – go after that review. You can do this without being a pest. Most people are plenty willing – if you just ask. So make sure you deserve a 5-Star review and ask for it.

Getting customer reviews is powerful!

Online reviews are typically the first impression people have of your business. If you have bad reviews – respond to them and apologize for the poor experience. Try to resolve the conflict and earn a higher score.

Learn About Reputation Management Services

Make it easy for customers to review your business. Take the time to make this happen or hire LDR Design Agency for Reputation Management Services. LDR will manage your social media, your Google Business Profile, and your website Search Engine Optimization (SEO) to improve and protect your business reputation. It is time to grow your business with an effective Reputation Management Plan in place.

This all starts with a discussion. Contact a Content Developer at LDR soon to set up an appointment. 

Writing the Perfect Blog

Whether you run a multi-millionaire enterprise or a small online bakery, content marketing works for everyone. The spending budget for content marketing for brands has exploded in recent years as most of the audience opts for content rather than paid advertisements. However, content marketing may fall short without proper search engine optimization since it doesn’t reach the targeted audience properly.

To reach your target audience with fantastic articles and blog content, you need to ensure your content follows the SEO tips mentioned below:

One H1 Tag per Page

SEO Tips to Write the Perfect BlogEvery SEO expert will advise a novice to use only one H1 heading in blog content. For those who don't know, H1 is an HTML tag that is one of the most important among all six headings. Consider your H1 heading the blog title. When you use a catchy H1 tag containing a long-tail keyword related to the content, search engines will crawl your website to check for relevant content.

If there are multiple H1 tags on your blog, you are focusing your content on too many keyword phrases. It won’t confuse the search engine but will impact the importance and effectiveness of a single H1 tag.

Add Image Alt Attributes before Posting

Your website images are just as important for search engine optimization (SEO) as your content. More than 30% of Google’s search engine results pages display images in response to your search. Therefore, by adding image alt attributes to your images, you could be losing out on a potential customer. Image alt attributes can help you attract interested traffic to your site and create a better user experience.

Optimize Images

Optimization of images is necessary to ensure that your content is more attractive, accessible, and engaging to all users. Image tags help search engines find relevant information on your website and help in speeding up page loading. The lesser time a page takes to load, the higher the chances that a visitor may stay on the page and enjoy their experience on the website.

To optimize your website images, you need to choose the correct size of images, pick the suitable image format, select the perfect compression rate, optimize image file names, use relevant alt tags, optimize image titles, use unique images, and utilize site maps. All of these practices will help increase page speeds and improve user experience.

Research and Use Appropriate Keywords

To cut through the clutter of your competitor’s content, you need to add relevant keywords to your articles. Utilize expert keyword research tools to find phrases and words your potential customer is searching for. However, keyword research must be done periodically to ensure that you aren’t missing out on ranking opportunities.

For a fully optimized page that reads well, don’t force keywords in or stuff them. Too many keywords can oversaturate a post and take visitors off your website, indicating to search engines that your blog does not meet their needs.

Writing Blogs Is A Powerful SEO Strategy

entrepreneur writing perfect blogWhat is your website content strategy?

People love to read quality content that helps them find the answers they are researching. If you are asking yourself - what quality content looks like, read more about standards that define the quality of the content. When you are done, optimizing your blog with good SEO is the only way to unlock the full potential of content marketing.

For If your website is not on top of the SERP, visitors may not be able to find your blog content and discover your business or brand. Fewer visits to your website may mean fewer customers and lesser revenue. Writing the perfect blog using search engine optimization can help bring in interested traffic and retain them for a longer time.

With the SEO tips mentioned above, you can write winning content that attracts your target audience and helps them find your content much more easily. It is more than keywords - content is still king.

Take advantage of the growing power of blogs. Be the expert and become the resource your best clients are looking for. 

Seeking help with the SEO part of writing a blog? 

We have content marketing plans that are just up your alley! Write blogs that educate your customers, blogs that brand YOU as the expert. Then the LDR team will add the SEO elements that are Google smart. Ready to outsmart your competition with a powerful content strategy put into action?  Schedule a Zoom meeting with an SEO Expert at LDR. 

Powerful About Us Pages:

6 Tips to Tell Your Brand’s Story

Are you building a new website or thinking about revamping an existing one? If you’re contemplating the idea of rewriting and redesigning your About Us page, you’re already on the right track.

Although sometimes neglected by website owners with its link is hidden away at the bottom of the website, or worse, featuring copy that reads like an afterthought, this supporting page is essential for building trust and long-lasting relationships with your target audience.

Writing an About Us Page: Things to Remember

This page is where the company and its employees can say, “This is who we are,” and give the audience a chance to get to know the people behind the brand, the brand story, and the unique attributes that set the brand apart from competitors.

If you’re not sure about how to write an About Us page, the following will help you get started:

1. Answer All the “Whys” on Your About Us Page

Answer all the questions starting with “why” that your target audience might have regarding your company or brand. For example, you could add in the brand story and include details of how and why it started.

This will help the target audience connect with the brand at the root level. Instead of focusing on why they should buy your products, focus on explaining why they should buy from you and not from someone else.

2. Add a Smashing Headline

As with any other webpage, the banner copy or page title and all the headers should be attention-grabbing and something that your specific target audience can relate to and connect with instantly.

Take a look at your competitors’ About Us pages to see what they’re doing to create a bond with their target audiences through headlines, and try to incorporate ideas you think will work for your brand identity and voice.

3. Build Authority

You and your employees might have garnered several years of experience in your particular industry, and you should flaunt it without shame. The About Us pages are perfect for building authority and trust by sharing tidbits about your expertise and experience.

You can also provide information related to any nominations, awards, or certificates that you or your team members have received in the industry and highlight any content that showcases your authority in a specific niche.

4. Add Benefits for the Target Audience

Although this supporting page is there to highlight the brand’s story and background, it’s crucial to make your target audience the center of attention for all your web pages, including the About Us pages. Your copy should include the benefits your clients will receive through the brand.

As mentioned earlier, these benefits are not so much about the products but highlight why partnering with you, in particular, will prove advantageous for the target audience. Focus on the strengths of the brand, the value-added elements, and the overall benefits of working with your team.

5. Add a Touch of Personality

If you look at a few excellently written and designed About Us web pages, you’ll notice that most brands use this space as an opportunity to get up-close and personal with their audience. However, this does not mean that you have to drift away from your existing brand voice to do so. Do not hesitate to tell your story! So often company leaders are so humble in talking about how things got started, but this is where real interest aside from selling gets to live.

Your brand personality should be consistent with your target audience, and it should convey messages in a way that’s the most relatable for them. Customers are more likely to purchase from a brand if its personality matches their own personality. They are seeking a company they "know, like, and trust" that is they want to feel good about their decision. 

6. Add Images and Videos

In addition to written content, you can also build trust, convey messages, and share the brand story with images and videos. However, if you want your brand to be perceived as authentic and genuine, you might need to steer clear of stock images and videos and choose personal photos and videos. 

With a few behind-the-scenes images and videos of your company, the processes, and its people, you can instantly create a strong bond with the target audience.

Concluding Remarks

The About Us page is a great place to speak about your staff being experts in their fields. So give yourself credit, and stand out!

These were some of the many tips and tricks to make the About Us page stand out among competitor websites and help you create a long-lasting bond with your target audience. It’ll be best to take a look at some About Us page examples and take inspiration from the ones that you like.

Seeking support with writing and publishing a powerful About Us page for your business?  Speak to the LDR Content Development team about options. We're here to take your website to the next level. Let us impress you soon! 

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