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Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

Top 6 Advantages of SEO in Cincinnati

First things first, What is SEO?

Search engine optimization or SEO, is an umbrella term used to describe practices and tools that improve a website’s relevancy and visibility in search engine rankings. SEO includes content marketing, keyword optimization, local SEO, video marketing, social media marketing, website design, graphic design – the list goes on.

One of the key things you have to take into account includes onsite and offsite SEO. Onsite SEO involves making your website search engine friendly. This means optimizing your titles, meta descriptions, choosing the right LSI keywords based on your target audience, and optimizing images, among other things.

Offsite SEO, as the name suggests, involves the optimization done outside your website. Things like link building, social media marketing, and guest posts all fall into offsite SEO. Google uses a number of SEO ranking factors to rank your web page in their search results. When authoritative websites link back to you, it signals ‘trustworthiness’ to search engines.

In order to be successful at SEO, you have to stay on the cutting edge instead of relying on outdated methods such as keyword stuffing or backlink spamming. Sometimes walking the beaten path isn’t the right thing to do. SEO requires fairly diverse skills and tons of discipline. This is why most businesses hire professionals to deal with SEO because it’s simpler and easier.

Here are 6 key advantages of SEO in Cincinnati that you could be missing out on.

1. You Increase Website Traffic

SEO allows websites to draw a larger share of online traffic. It’s all about reaching the front page of the internet whenever prospects type certain trigger words (keywords). If your website is properly optimized, Google and Bing will increase its ranking against competitors. This way, when someone types in your target keyword, the chances of your website showing up in the top 10 results increase.

Read more: Top 6 Advantages of SEO in Cincinnati

It’s More Than Keywords – Content Is Still King

Everyone Wants Their Website to be “Number One on Google”.

Pretty much every company that has a website will get emails and phone calls from people telling them they can get them into this coveted spot. Some will even claim to be “your Google representative”. Google never calls companies about their rankings. They never make “Robo” calls and the only way you would have a Google representative is if you are doing Pay for Click, not for rankings help.

Sorry, No Magic Tricks

If you can’t trust the emailers and callers, what do you do to improve your site’s rankings? The truth is, there are no tricks. 🙁

Google provides some great tools on their site that will help you with the base code of your site and SEO.

Digital Marketing Helps!

This is the foundation of a well-performing site. Back-linking, online directories, and social media or SEM can have a huge impact on your site’s performance.

Be careful here; good directories can really help your site, but bad directories can really hurt your rankings. If you’re not sure, hire a professional.

Content Is King

As good as all of the above are, they pale in comparison to quality content. The most important aspect of a well-ranking site is, and always will be, quality, helpful seo-rich content. Titles lead to descriptions and descriptions lead to the first paragraph. Each paragraph should lead into the next. Have a plan and outline your content first and you will get traffic.

Getting people to your site is just the first step. Your content also has to quickly and easily show potential clients how your services can solve a problem they have.

 

6 Reasons to Respond to Negative Reviews

In the past years, we have witnessed a significant increase in the number of consumers searching for reviews before making purchase decisions. Sites like Google and Yelp are commonly used for this purpose.  But what happens when your business receives a bad review? While many may ignore these unsatisfied customers, doing so may hurt your business even more. You may be surprised to hear that negative reviews can actually help your business! Here are some reasons why you should never ignore negative reviews.

1. You Can Use That Insight to Make Better Decisions

When a customer posts a negative review on Yelp or Google, you can use this information to find out what led to the negative review. You can then discuss the issue with your staff and come up with a solution. With this, you can see that you will end up improving the customer experience a lot. You can learn from negative reviews and try to get them sorted so that you do not face this problem again.

2. You Can Mitigate Unfair Reviews

People tend to have different opinions on everything. You cannot control every review that you receive, but you can keep a check on the ones that are not logical. For instance, if someone complains about a chicken salad not being available at your all-vegetarian restaurant, you can reject that based on the fact that you run a vegetarian restaurant.

3. Helps In Communicating With Your Customers/Clients

When a customer complains on Yelp about something that you think you can control, acknowledge that complaint and make sure that they are heard. This will make them feel validated and heard. They might even come back due to the good service that they are receiving at your place. You can protect your star rating by communicating and accepting your mistake.

Read more: 6 Reasons to Respond to Negative Reviews

How to Promote Your Business on a Budget

Inflation has hit everyone so hard recently. Imagine starting up your own business during a time when you’re struggling to make ends meet! We have a few ways to promote your business on a budget. You don’t have to stop promoting yourself because things are tight. We hope this helps!

Luckily, there are a LOT of free resources you can take advantage of to get your business out there. While they are free, some of them do take time to implement, especially when you are just starting out. However, once you are set up and have been practicing using them for a while, they will become easier and faster to use.

Set Up and Use Google Business Profile

One of the best ways to get local online visibility is on Google. Setting up a Google Business Profile will make you locally searchable on Google and Google Maps. It is the most used search engine, so avoiding it would be a big mistake. Setting it up takes a bit of time, but once it is optimized with information, you are ready to take it to the next level!

Spend some time every week to post pictures and posts, check/reply to reviews and messages, and make any updates necessary. Best of all, this tool is 100% free! Don’t miss out on setting one up. Get started here! Be sure to search for your business first if you aren’t sure if you already have one. Your business could be listed, but not claimed. You’ll want to claim it.

Get A Temporary Small Website

If you are starting out from the very bottom and have no loans or money to invest in your very own page on the internet, fear not! There are ways to still get your very own corner online. Remember, having a website is better than having no website. Not having a website puts up a red flag that your business might not be credible.

For a free website we suggest using a built-in Google Business Profile Website to hold you over. Note, this website will not be very high ranking as it won’t have SEO tools. If you have residual income to spend on marketing, we suggest starting out with a 1–4-page custom made site. The idea is to build up to a better site as you grow. A custom-made site will give you the options for SEO optimization, Google registration, and updating.

Use Social Media for Your Business

social media 5187243 640 1Another easy free resource to get you found is social media. However, before you go creating business profiles, you will need to leverage which ones will be the best for your business. Rate your customer demographics and find what platforms those demographics will be using. Those are the ones you want to be on.

Once you’ve created a profile, get active! Check in at least every other day to post updates and communicate with your audience. It might take you a bit to get a feel for what to post. Our rule of thumb is that social media is mostly for fun. Companies can make a lot of money selling themselves on there, but most people probably don’t want to be sold to. Be authentic and post fun pictures, quotes, jokes, how to’s, tutorials, deals, with a sprinkle of promotion.

Create Graphics

People are drawn to pictures. Words only go so far. Add a picture and you’ll get attention! Create banners, flyers, logos, coupons, and more on Canva.com. It’s free and very easy to use. What’s nice is that it appears as professional if you have a good eye for graphic design. Plus, there are a lot of resources built-in to take advantage of.

Though we never normally promote using stock footage, sometimes it is a valuable option. Canva has a plethora of stock images you might need to rely on for a graphic. If you need stock images for your site, go to pixabay.com. There are also many other sites to use.

Send Newsletters

When you start to grow an email list of customers, it’s time to put it to use! Sign up for a newsletter outlet such as Mailchimp or Mailerlite that’s free when you have a small list. Create and send out newsletters every other week or once a month. Don’t burden subscribers with sales content. Write them a blog or list of helpful information that lends itself to your business. You can promote yourself throughout by adding website links and testimonials. It’s also a great way to broadcast events, conduct polls, and run a contest!

Don’t Underestimate Video

One of the most popular ways of getting yourself out there today is video. Whether it’s TikTok, YouTube, or Meta, start launching videos to promote your business now. It takes no money to shoot a short of a day at the office or a quick How-To video! Be consistent. Make a schedule on what days to launch and what topics to cover. Capture candid moments that viewers will love. Be yourself always!

Bottom Line for How to Promote Your Business on a Budget

These examples are just some of the resources available for free right at your fingertips. They will take time to start, but well worth it in establishing your business. Don’t forget to be consistent. You don’t want your audience to forget about you!

When your business grows, so will your budget for marketing. Your time will also become more precious. Outsource all the things you don’t have time for! LDR Design can help with all the tasks above and more! Contact us today!

Written by April Brzezinski, Content Developer
LDR Design Agency

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