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Incorporated Since 2008

Sites in 31 States
marketing trends

Give Away the Store

Everyone Wants to Hire the Expert

We absorb their advice like a sponge. We watch experts build and design on HGTV and other channels. Yet I hear small business owners say "No, I am not telling my clients how I do things." Guess what, people that want to do things themselves are not going to buy from you anyway.

So Why Bother?

People research. People want to know that they made a smart choice by hiring you. So give your customers the reassurance they want. Talk about the how and why in your selections. When is product "a" the better choice? What are the risks of option "c"? People are in general very savvy. They research, compare, study options and judge if you, the small business owner, are the expert they are needing or just another company.

Be their valuable resource:

  • Stay on top of business trends and communicate to your audience.
  • Offer insights into your methods and philosophy.
  • Focus on your industry, and communicate with blogs to your ideal customer.

Websites with expert advice perform so much better than simple websites that only list services or products. How well do you know your industry? Your business success challenge is to convince them that you are knowledgeable. Well researched information demonstrates that you are worthy of getting their opportunity.

So Give Away the Store? Yes

It is to your advantage to have people read your website, even if they choose not to hire your business services. Google ranks websites (in part) on the time spent on a website. Researching your products and services online (by non-buyers) will increase your ranking, thus making your website easier to find online. Therefore causing a win-win situation!  


Your Expert Advice Blog

website tipsWrite a blog every week! Pick a subject and tell some great advice. Pick a recent event and tell your story. Did you rescue a client from a bad situation? Write a blog about that! Yes, getting started with blogs can be a bit challenging, but this is a job where no experience is necessary. Creating great content takes practice. Start today knowing that your content will improve as your audience does, in time.

Every blog post you write and publish helps grow your business. Blogs build brand awareness and promote your expertise, products and services. 60% of businesses who blog acquire more customers, according to a HubSpot survey. In just a short time your website will stand out as your business savvy, self-confidence and blogs improve. Trust me, you will become a better writer and a better speaker.

What Makes a Good Blog? 

  1. Come up with a theme, and a name for your blog. Write a bullet list, what's your blog going to discuss? If you were looking to give a speech you would prepare an outline right? Do so here too. This is your discussion, be true to your voice.
  2. A blog keeps your business focused on your content marketing strategy. Create a schedule and stick to it to deliver informative purposeful content. A study by Hubspot showed that consistent blogging actually leads to higher subscriber growth rates. Over a two-month span, businesses that published blog entries more than once a week added subscribers over twice as fast as those companies that added content once a month.
  3. Determine who is your ideal customer. Understand your audience, and write to them! (The rest can listen in.) Understanding them may take research, but it is worth it.
  4. Explain the what and the why. Give away the store with great knowledge that will make your ideal customer want to come back for more.
  5. Promote your blog all over the Internet. Add your great blog to your website. Then distribute the blog on an emailed newsletter. Also post it to Facebook, Twitter, Google Plus, and LinkedIn! Get the word out.
  6. Close with an amazing call-to-action. With blogs, this often means register their email online for newsletter feeds. Invite them to follow you on social media platforms. People are more likely to recommend companies they follow on social media. The CTA could also be inviting the audience to receive something free! Other options include requests to register for a class, buy a book, or take advantage of a coupon.

My Call To Action?

My personal blogs are about what I know best! Getting businesses found online.

I write to small businesses that are ready to take that next step from starting to growing. Writing a blog today, about writing a blog, was a special request from a follower on Facebook. (Hi John!) Many of the LDR Design Agency custom websites include page after page of content that I have either written or rewritten for SEO benefit. I gave away the store. Then I told you why. Then I told you how.

Bottom line, great blog content drives traffic. LDR Design Agency has website clients in 31 states. Learn more about how we do this by becoming a blog fan of ours! Of course, I read all the comments, and even answer them! Thank you for reading this blog! 

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Your SEO Friend,
Beverly Richards
LDR Design Agency