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Updating Your Company's Website

We frequently hear the question: How often should I update my website? 

update website contentWe recommend that every six months business owners do a thorough website review and "SEO Audit".

  • Check for relevancy of keywords and overall content.

  • Check for broken links.

  • Check how your website ranks compared to competition. 

For a more complex SEO Audit along with software upgrades it is a good investment to contact your website developer. SEO Managers have the tools to analyze and understand the specific requirements that Google is expecting from a quality, high ranking website. 

On Page Content (Title Tags and Meta Descriptions) should be checked and updated routinely: 

  • Add fresh content to your website's home page every month. Great examples of this is to feature a product or service, or change out a picture. Be sure at the same time that "dated" content is removed. 
  • Ask your Customer Service staff what questions are hot topics from prospects. Become the expert and add weekly interesting content worth reading, based on current areas of interest. This is a great resource for blog creation! 
  • Look at your article titles periodically and ask yourself -- do my articles contain a keyword (or two)? Powerful keywords increase your Google ranking. Keywords in titles also tell your readers what to expect in the article. 

Become a valuable resource for your customers, and they will return to your website to learn more. 

Have in place a Content Management Plan, and stick to it. Use a calendar! Google wants to know your content is quality, keyword rich, and relevant to subject matter. 

LDR Design Agency gets your business found on the Internet! We invite you to visit our blogs on an ongoing basis to learn more about Internet Marketing for your business. Looking to Get Your Website FOUND? Call Toll Free: 888-886-8952 to get started.