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5 Ways to Get Your Website to Stand Out

Congratulations! You’ve taken that big step and established your business with a website. It’s a virtual presence than cannot be understated. Now that you have people visiting your site, how do you keep them engaged? Today, more than ever, it is important to KEEP visitors on your website for ranking purposes and more. We have 5 sure-fire ways to get your website to stand out, giving you more advantages for lasting visibility and relevance.

#1. The Right Words Grab Attention

Words can inspire and entice, but they can also bore and create agitation. What is the magic balance to keep visitors reading? The trick is to know what words your audience will look for. Beat them to the chase so that they don’t have to search. Put yourself in the shoes of your average website visitor. Use words that solve their problem right off the bat. Don’t make them scroll so far down the page they give up. For instance, solve their problem with an answer right on the home page.

#2. Custom Photos Showcase You

We are visual beings. Pictures and graphics take us to that next level of commitment. They also hold our attention. Make sure you get professionally taken photos that show what you do or sell. When it comes to products, this is especially important. We rarely buy something without seeing a picture first. You will also need to make sure it is a high-quality photo. If it is fuzzy or out of focus, your product will not sell very well. Stock images help too, but not as much as actual footage. A research study by VWO found that when a photo replaces a generic icon, the conversion rate raised up to 48%!

#3. Website Videos Engage

Besides photos, videos are just one step further in giving you that edge of engagement. Not just any video will do though. Making sure it’s professionally shot or created is the best way to keep your potential clients watching and staying on the page. Today videographers are creating slideshows, using white board animation, and shooting on-the-job footage to give the viewer an inside look. Consider using captions as well for people that aren’t using sound or are hearing impaired.

#4. Client Testimonials Give Assurance

Let your customers tell the world how great you are with testimonials either in video or review style slides. Most of the time, what really seals the deal between a potential client and a product or service is a review or testimonial. According to BrightLocal, 93% of customers will read reviews of a local business to determine its quality. We want to be reassured that we are making a good purchase. There is so much competition today that you must show your why through real, tried experiences.

#5. Proper SEO Ties it all Together

With all the above techniques, your website is on its way! There’s just one more thing to get Google to take notice. You’ll need to make sure your website is Search Engine Optimized. What does this mean? SEO describes the practices and tools to improve a website’s relevancy and viability in search engine rankings. You’ll need the right content, keyword optimization, link building, and more. Here are 6 advantages of SEO in Cincinnati or any city.

Bottom Line

It’s hard to predict what elements will be implemented in the future. For today, these 5 tips will increase your visibility, improve your site ranking, and give you pride in your virtual corner of the internet. Do plenty of research and don’t forget to update your site regularly to keep your ranking and site functionality efficient.

Having trouble implementing our tips? We can help! Schedule a meeting with our LDR team today and we’ll help you create a site that is not only visually appealing, but will also covert those web visits to sales!