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How Do You Optimize Social Media Marketing?

Improving Your Digital Marketing Efforts

In an effort to place your business ahead of your competitors, there is much you can do to optimize social media marketing posts in relation to your search engine ranking and SEO software to help see what your competition is doing. With content available all over social media platforms, you can keep an eye on the competition and also use their posts and ads to help move forward in your industry. By referencing your competition’s social media content, you can target your potential audience that they already message. You can also improve on current content out there, with many benefits available from access to competitors’ social media content.

Google Considers Social Media a Form of Credibility.

optimize social media marketingGiven the many benefits of social media marketing, you can increase brand awareness and your target audience, gain new opportunities, and grow your business even more. Starting with brand awareness, social media exposes your company information with just one click. As many followers become interested in your brand, you can learn about your potential audience and build your marketing strategy.

By learning your audience well, social media is also an inbound marketing tool helping you bring in a new set of leads. Even more, without having a public presence social media gives you opportunities to address both positive and negative comments and experiences to keep customers happy.

So, the connection of your social media audience provides click-through to your website, increasing the record of your traffic as reported to Google and what is shown as the credibility of your pages connected to social media.

Emojis are Ok

With limited space, emojis can be used to convey emotion by depicting facial expressions in your social media posts and messages. However, it is important to properly use emotions to convey the desired tone and emotion behind the message. By adding emotion, emojis can get readers more excited about your content. So, sometimes as you write it can help to play with the inclusion of these.

Limit # of Hashtags.

Hashtags can help you organize social media posts as a click-on to make all the content for a certain topic visible. However, with hashtags identifying your brand and helping initiate conversations too many can reduce the amount of engagement you get.

To avoid the annoyance of excessive use of hashtags, only use 2 or 3 per social media post. Also make sure they are relevant, high-volume hashtags.

Optimize Social Media Marking by Setting Goals & Planning Around Them.

entrepreneur gcb3ab3d64 640It is important to set goals for your success, and a quality strategy makes it easier to plan your social media presence. By recording your goals you can determine the actions needed within your strategy to attain them.

So, it is most helpful to set specific, attainable, and measurable goals. Also, documented marketing strategies lead to more success, including real-time action. While you prepare your strategy, consider the relevant social media platforms you’ll be posting on.

Make sure your posts appeal to your target audience and align with your goals.

Make Your Social Media Posts Interesting.

Part of maintaining customer loyalty to your business is in the relevance of your messages and social media posts. One of the best ways to maintain relevance in social media conversations includes their talk about needs and wants. Social media gives your company or brand insight into how it can continue to evolve and deliver results for your bottom line and your consumers. Social Media Marketing is a great method to give advice and listen to your ideal customers.

Humanize your brand with photos of people. People react to faces!

As digital innovations have made it easier to communicate, it is important to reach the emotion of your audience with true humanization. You can go beyond the digital imagery to use true photos of lifelike activity in your office. Grab your camera and introduce your audience to your employees and show the people behind your brand.

Even more than ads or sales pitches, your audience relates to the story of your brand. They can see your culture, your values, and even daily activities that put your brand together. Let employees take over your social media to connect with the audience.

Be Regular.

If you decide to post on Tuesdays and Fridays, post every Tues & Fri. By automating social media activity as much as possible, you can schedule your posts ahead of time. Use social media scheduling tools to auto-post your updates to all your social accounts.

Scheduling tools have an inbuilt content calendar that makes it easier to manage your posts. By scheduling across all your accounts you can manage social media in one action a month. With this regular activity, you will save time and increase productivity while being focused on the overall strategy.

Monitor Days and Times of Best Interaction.

Do you get more reactions at 9 AM or 3 PM? Every audience uses various social networks at different times of the day. To connect with them, you should know what type of content interests them, along with your potential audience. These are some of the most common questions about social media marketing, though there is no ideal answer. You can learn from social media analysis to determine the best time to post and meet with your audience.

Social Media is the Modern Customer Service.

Use social media to interact with your audience. Customers may not directly contact you with problems, but they tend to post complaints online. So, social media is a useful point of contact for your brand where customers are already online you can reply. You could receive instant feedback from your consumers, good or bad. Even more, you can respond right away with customer service solutions and complete plans to resolve the problems quickly.

Track Performance

social media optimizationSocial media analytics help you understand audience activity and drive your performance further. In tracking performance, you can review stats like follower growth, page views, number of posts, likes, shares, impressions, and clicks. With the results of social media analytics, your marketing team can meet regularly to discuss online performance and also reevaluate your strategy to help update future plans as needed.

Make It Fun, Make it Interesting.

Give your ideal audience a reason to follow you online. Visual content is the most attractive, greatly boosting your social media engagement. Since visual imagery is more memorable, these posts are both fun and interesting while also attracting your audience and bringing plenty of followers.

With both photos and images, the attraction makes them likely for your audience to share with others.

As your traffic continues to grow with these interesting posts, it can also increase sales and further help with business growth. There are so many reasons to keep active with social media.

Social media marketing is a priority at LDR. Explore our accounts on Facebook and LinkedIn. You may even want to follow for more great #SEO and #DigitalMarketing advice.