Web Design & Marketing Trends Blog

Is Email Marketing Good for Your Business? 

Email marketing is both affordable and effective!

People check their email constantly, especially now in the day of mobile devices. A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.

Email Newsletter Marketing as a Service

LDR offers email marketing as a service. You will appreciate the time saved by having a dedicated LDR marketing coordinator to handle everything! We are not saying you can't do it yourself. We are relieving you from the burden of managing the constant stream of articles, stories, pictures, and scheduling the emails. 

You will appreciate the scheduled telephone meetings, and all our expertise in publishing and distributing beautiful and effective campaigns. 

Advantages of Managed Newsletter Distribution

• Send your LDR marketing coordinator your contacts and groups. We will create different mailing lists for targeted email campaigns. We will filter your users when you send a newsletter, depending on their group, their subscription date, their profile, etc.  

• We keep your lists clean with our bounce back handling system. All failed e-mails are automatically deleted and people who put your newsletters in their spam box are also deleted.

We Create Beautiful Newsletter Templates & Campaigns

• Your LDR newsletter templates are beautiful and designed custom to fit your own visual identity. 
• Our templates look great on any device. 
• We can write SEO rich blogs for you! Let us tell your story! 
• We can modify, replace or delete pictures, texts and sections. 

Automate Your Communication

• Your dedicated LDR email marketing coordinator will make sure your customers receive the right message at the right time.
• Set up a series of automatic follow-up messages!
• Yes! Birthday newsletters is also an option! 

  LDR Design Agency

  19 May 2018

  29 February 2020

  Read more: Newsletters

Everyone Wants to Hire the Expert

We absorb their advice like a sponge. We watch experts build and design on HGTV and other channels. Yet I hear small business owners say "No, I am not telling my clients how I do things." Guess what, people that want to do things themselves are not going to buy from you anyway.

So Why Bother?

People research. People want to know that they made a smart choice by hiring you. So give your customers the reassurance they want. Talk about the how and why in your selections. When is product "a" the better choice? What are the risks of option "c"? People are in general very savvy. They research, compare, study options and judge if you, the small business owner, are the expert they are needing or just another company.

Be their valuable resource:

• Stay on top of business trends and communicate to your audience.
• Offer insights into your methods and philosophy.
• Focus on your industry, and communicate with blogs to your ideal customer.

Websites with expert advice perform so much better than simple websites that only list services or products. How well do you know your industry? Your business success challenge is to convince them that you are knowledgeable. Well researched information demonstrates that you are worthy of getting their opportunity.

So Give Away the Store? Yes

It is to your advantage to have people read your website, even if they choose not to hire your business services. Google ranks websites (in part) on the time spent on a website. Researching your products and services online (by non-buyers) will increase your ranking, thus making your website easier to find online. Therefore causing a win-win situation!  

LDR Design Agency

27 December 2017

06 March 2019

Read more: Give Away the Store

The World Lives on Their Cell Phones These Days

Your clients are on Facebook and Instagram, among other platforms, right now! A great way to attract them to your business is by "going live". Create your own live streaming social posts, tell the world what your business is up to. Engage and inspire your clients, your audience, with the life of an entrepreneur.

Recent surveys indicate that more than 50% of consumers want to see more videos from brands! More impressive yet is that 90% of customers also say videos help them make buying decisions. Consider your video a customer service!

Create a deeper connection with your clients by incorporating videos into your social media plan:

• Create sharable, valuable, and fun content.
• Tell your story, then ask your audience questions to encourage feedback.
• Sharing newsworthy information about the changes in your industry, and information people will find interesting.
• No one wants to hear a commercial, so don't hard sell them on your products or services.
• Now is a great time to take advantage of videos. This is something the big brands are not taking full advantage of yet. 

  LDR Design Agency

  27 December 2017

  06 March 2019

  Read more: Live Chat Your Business

Brand Marketing Services Add Brand Personality

What is your brand identity? Our graphic design team specializes in intuitive design solutions. Your website layout and branding will be appealing and user-friendly.

The LDR website design process includes the selection of typography and logos that make you smile. The home page will grab attention! The website visitors' experience encourages reading and option selection. 

Your passion, our art; it’s a winning combination.

Let's work together to create a consistent, strategic branding message that humanizes your business. Then we add your custom graphic logo that pops and a tagline that gets attention. You can trust the LDR Design Agency of Cincinnati to define your brand marketing strategy, and get your business website found on the internet.

LDR Design Agency will create a great logo that pops and has an inviting branding message. Then we can place it on everything and everywhere! 

Put Your Branding Message to Work 

Create a branding message.

Speak about your mission, benefits, qualities, persona and value statement. Why does your business matter?

• Add your brand message to your branding logo.
• Add your branding message to every aspect of your business.
• Answer your phone with a branding message.
• Add your branding message to your uniforms.
• Add your branding message to your vehicles.
• Add your branding message to your e-mail signature.
• Yes, add it to everything.

Logos - Taglines - Value Statements

Value Statements convey the values and priorities of the company. Take the time to make this statement impactful. Express your company's integrity and business ethics. Speak of your respect of the employees, as they generate the innovation that takes your business further.  

LDR Design Agency will help you create a tagline.

This is a concise statement that captures your brand. The heart of your branding message.

What does your brand promise? Be consistent, and deliver on your brand promise. Take some time to define your brand's personality. What does your ideal client expect when choosing your product or service? 

Do you need some help defining a branding message for your business growth? That's what the LDR Marketing Team of Cincinnati is here for! 

LDR Design Agency

30 November 2017

29 February 2020