3 Locations

Incorporated Since 2008

Sites in 31 States
Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

becoming unique

Could It Be This Easy?

Your Customers Know What You Do

Entrepreneurs are typically quite good at their trade. We are electricians, plumbers, accountants and even website designers. Our clients know what we do and there's a pretty good chance that your prospective clients know what you do too! But do they know what makes you different? We all have plenty of competition, why should they choose you? There are businesses that really struggle with this. Even their website is a duplicate of their competitor's. It's easy to become one of the crowd. 

Here's the Question For You - Do They Know What Makes You Different? 

marketing tip happy entrepreneurCustomers remember you for what makes you different. You are always on time. You are always dressed in a tie. You always have your dog Mitsy by your side. They know you, they like you, and they even trust you. Customers remember you far more than the product or service you sell. Excellent customer service is expected these days. Remembering you for what makes you and your business unique is what makes you and your business rememberable. 

Brainstorm a bit now. If you compare your business to the typical competitor, to that local electrician, plumber, accountant or even website designer, what makes them stand out? Yes, it could be their website. However it could also be that they participate in the little league team every summer. Now here comes the hard question: Why should potential customers choose you? 

Being Unique and Being Rememberable is the Key

The world seems to want to make us all the same anymore. That might be just fine with social communications, or areas of potential discrimination. However, in the business world it is important that prospects not only know what you do, but they also need to know what makes your business the better fit for their situation. Give them something to chew on.

Read more: Could It Be This Easy?

marketing trends

Give Away the Store

Everyone Wants to Hire the Expert

We absorb their advice like a sponge. We watch experts build and design on HGTV and other channels. Yet I hear small business owners say "No, I am not telling my clients how I do things." Guess what, people that want to do things themselves are not going to buy from you anyway.

So Why Bother?

People research. People want to know that they made a smart choice by hiring you. So give your customers the reassurance they want. Talk about the how and why in your selections. When is product "a" the better choice? What are the risks of option "c"? People are in general very savvy. They research, compare, study options and judge if you, the small business owner, are the expert they are needing or just another company.

Be their valuable resource:

  • Stay on top of business trends and communicate to your audience.
  • Offer insights into your methods and philosophy.
  • Focus on your industry, and communicate with blogs to your ideal customer.

Websites with expert advice perform so much better than simple websites that only list services or products. How well do you know your industry? Your business success challenge is to convince them that you are knowledgeable. Well researched information demonstrates that you are worthy of getting their opportunity.

So Give Away the Store? Yes

It is to your advantage to have people read your website, even if they choose not to hire your business services. Google ranks websites (in part) on the time spent on a website. Researching your products and services online (by non-buyers) will increase your ranking, thus making your website easier to find online. Therefore causing a win-win situation!  

Read more: Give Away the Store

update website

Updating Your Website

We Frequently Hear the Question: How Often Should I Update My Website? 

update website contentWe recommend that every six months business owners do a thorough website review and "SEO Audit".

  • Check for relevancy of keywords and overall content.

  • Check for broken links.

  • Check how your website ranks compared to the competition. 

For a more complex SEO Audit along with software upgrades, it is a good investment to contact your website developer. SEO managers have the tools to analyze and understand the specific requirements that Google is expecting from a quality, high ranking website. 

On page content (title tags and meta descriptions) should be checked and updated routinely: 

  • Add fresh content to your website's home page every month. Great examples of this are to feature a product or service, or change out a picture. Be sure at the same time that "dated" content is removed. 
  • Ask your customer service staff what questions are hot topics from prospects. Become the expert and add weekly interesting content worth reading, based on current areas of interest. This is a great resource for blog creation! 
  • Look at your article titles periodically and ask yourself, "Do my articles contain a keyword (or two)?" Powerful keywords increase your Google ranking. Keywords in titles also tell your readers what to expect in the article. 

Become a valuable resource for your customers, and they will return to your website to learn more. 

Have in place a content management plan, and stick to it. Use a calendar! Google wants to know your content is quality, keyword rich, and relevant to subject matter. 

LDR Design Agency gets your business found on the Internet! We invite you to visit our blogs on an ongoing basis to learn more about Internet marketing for your business. Looking to get your website found? Call Toll Free: 888-886-8952 to get started. 

Live Chat Your Business?

Live Chat Your Business

The World Lives on Their Cell Phones These Days

Videos on facebookYour clients are on Facebook and Instagram, among other platforms, right now! A great way to attract them to your business is by "going live". Create your own live streaming social posts, tell the world what your business is up to. Engage and inspire your clients, your audience, with the life of an entrepreneur.

Recent surveys indicate that more than 50% of consumers want to see more videos from brands! More impressive yet is that 90% of customers also say videos help them make buying decisions. Consider your video a customer service!

Create a deeper connection with your clients by incorporating videos into your social media plan:

  • Create sharable, valuable, and fun content.
  • Tell your story, then ask your audience questions to encourage feedback.
  • Sharing newsworthy information about the changes in your industry, and information people will find interesting.
  • No one wants to hear a commercial, so don't hard sell them on your products or services.
  • Now is a great time to take advantage of videos. This is something the big brands are not taking full advantage of yet. 

    Read more: Live Chat Your Business

Page 2 of 2