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Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

Powerful About Us Pages:

6 Tips to Tell Your Brand’s Story

Are you building a new website or thinking about revamping an existing one? If you’re contemplating the idea of rewriting and redesigning your About Us page, you’re already on the right track.

Although sometimes neglected by website owners with its link is hidden away at the bottom of the website, or worse, featuring copy that reads like an afterthought, this supporting page is essential for building trust and long-lasting relationships with your target audience.

Writing an About Us Page: Things to Remember

This page is where the company and its employees can say, “This is who we are,” and give the audience a chance to get to know the people behind the brand, the brand story, and the unique attributes that set the brand apart from competitors.

If you’re not sure about how to write an About Us page, the following will help you get started:

1. Answer All the “Whys” on Your About Us Page

Answer all the questions starting with “why” that your target audience might have regarding your company or brand. For example, you could add in the brand story and include details of how and why it started.

This will help the target audience connect with the brand at the root level. Instead of focusing on why they should buy your products, focus on explaining why they should buy from you and not from someone else.

2. Add a Smashing Headline

As with any other webpage, the banner copy or page title and all the headers should be attention-grabbing and something that your specific target audience can relate to and connect with instantly.

Take a look at your competitors’ About Us pages to see what they’re doing to create a bond with their target audiences through headlines, and try to incorporate ideas you think will work for your brand identity and voice.

3. Build Authority

You and your employees might have garnered several years of experience in your particular industry, and you should flaunt it without shame. The About Us pages are perfect for building authority and trust by sharing tidbits about your expertise and experience.

You can also provide information related to any nominations, awards, or certificates that you or your team members have received in the industry and highlight any content that showcases your authority in a specific niche.

4. Add Benefits for the Target Audience

Although this supporting page is there to highlight the brand’s story and background, it’s crucial to make your target audience the center of attention for all your web pages, including the About Us pages. Your copy should include the benefits your clients will receive through the brand.

As mentioned earlier, these benefits are not so much about the products but highlight why partnering with you, in particular, will prove advantageous for the target audience. Focus on the strengths of the brand, the value-added elements, and the overall benefits of working with your team.

5. Add a Touch of Personality

If you look at a few excellently written and designed About Us web pages, you’ll notice that most brands use this space as an opportunity to get up-close and personal with their audience. However, this does not mean that you have to drift away from your existing brand voice to do so. Do not hesitate to tell your story! So often company leaders are so humble in talking about how things got started, but this is where real interest aside from selling gets to live.

Your brand personality should be consistent with your target audience, and it should convey messages in a way that’s the most relatable for them. Customers are more likely to purchase from a brand if its personality matches their own personality. They are seeking a company they "know, like, and trust" that is they want to feel good about their decision. 

6. Add Images and Videos

In addition to written content, you can also build trust, convey messages, and share the brand story with images and videos. However, if you want your brand to be perceived as authentic and genuine, you might need to steer clear of stock images and videos and choose personal photos and videos. 

With a few behind-the-scenes images and videos of your company, the processes, and its people, you can instantly create a strong bond with the target audience.

Concluding Remarks

The About Us page is a great place to speak about your staff being experts in their fields. So give yourself credit, and stand out!

These were some of the many tips and tricks to make the About Us page stand out among competitor websites and help you create a long-lasting bond with your target audience. It’ll be best to take a look at some About Us page examples and take inspiration from the ones that you like.

Seeking support with writing and publishing a powerful About Us page for your business?  Speak to the LDR Content Development team about options. We're here to take your website to the next level. Let us impress you soon! 

quality content writer

How to Write Quality Content

Website content is ranked by a lot of factors. One big one is quality! That is why Google is a household go to for any type of search, whether it’s finding a place to eat or someone to fix the drywall. We’ll go over some quality content practices you can integrate into all of your website pages to get them ranking better!

What Does Quality Content Look Like?

No matter your outlook on Google or any other search engine, their primary goal is that of helping the public find what they are looking for. Beyond that, these companies really strive to give you the most qualified search results possible. Google and the like depend on certain algorithms that help them list the most “quality driven” pages possible.

There are a few standards to keep in mind when trying to aim for your quality content to rank.

Be Helpful.

If your header and URL read “Tips for Straining Pasta” then your content should be all about that. If your page is found to just be click-bait so that readers will want to buy your pasta, you will find yourself on page 30 in no time. The overall goal is to be helpful, addressing the problems readers face.

Be relevant.

Quality posts and pages rank best when the topic is something that is currently trending in a search. If you are addressing an issue from 10 years ago, you're not really speaking to today’s browsers. This also means you will have to go through old content on your site from time to time and update it. That’s a good thing though, because search engines like newly updated sites.

Be accurate.

If you are falsifying information, you are doing a disservice to your readers and yourself. Search engines will catch on and penalize your URL. Being in Google jail could be a death sentence for your brand.

Be readable.

This means avoiding legalese or talking over the typical reader’s head. Your aim is to have an 8th grade reading level at the highest. Any higher than that and you’ve lost the reader and search engine ranking. Make sure your content is also easy to digest. This means break up long paragraphs and sentences, use subheadings, and use consecutive sentences.

Read more: How to Write Quality Content

7 Ways to Change Up Your Marketing

Does it ever feel you are making the same moves in marketing and getting no response? Your social media seems stale and your ads just aren’t working. There is no secret formula for getting more attention, but there are ways to change up your marketing that will make a difference.

1. Research the Competition

It’s not cheating to look into what your competitors are doing. It’s actually a recommended move to make when you are a local business. See what the other local businesses and even big box stores are doing right. Sure, it can be intimidating to try comparing yourself to a big conglomerate, but you might get some ideas.

2. Network with Your Centers of Influence

Networking can be a powerful tool, if you do it right. Before you go out to meet others, set a standard. Talking to everyone will just waste your time and energy. First, find out who your centers of influence are. These are other businesses who share your type of customers and are most likely to refer you. For example, a payroll service would be a great center of influence for a tax auditor, provided they don’t offer the same services.

3. Research What is Working

Constantly plugging away at something that is not working... well, won’t work. If your social media is unsuccessful, figure out why. You might be on the wrong platform. Making sure you’re getting your content in front of the right audiences is crucial. Not all businesses are going to market the same. Local business pages make sense on Facebook, but not as much sense on LinkedIn.

Remember the reason you market – to make the phone ring! While you are answering the calls, ask the potential client how they found you and keep track of it. Then you will have a sure-fire answer to what is working for you currently.

4. Spend Money

change up your marketing

Once you’ve figured out what is working, don’t be afraid to throw money at it. Spending money doesn’t have to be expensive. You can boost a post on Facebook for $20 or put an Ad on Google for $100. Don’t forget though, the competition will also be throwing money around. Spend yours wisely and don’t go crazy trying to compete with a big entity.

Read more: 7 Ways to Change Up Your Marketing

7 Reasons Why Blogs are Important

When thinking about your marketing strategy, digital ads, a website, and google all hit the list. What about blogs? They seem very useful and fun, but will they help you get business? Not only will they help you get business, they have a lot of other functional uses that you might not have realized! We love our blogs and today we’re going to tell you why you should too!

1. Blogs Showcase You as THE EXPERT

A great way to showcase your expertise is through a blog. We see a lot of business owners sharing blog links that are topical to what they offer, but not one that they have written. It’s like talking about how great you are at baking and then going out and buying a dessert that someone else made. When the world sees a blog that you have written, it gives a sense of reassurance to the public that you know your stuff. Here’s a more in-depth blog we wrote on the topic!

2. Blogs are a Great Offering

Business owners often forget the importance of offers. Coupons and deals are handy, but helpful information can go a long way. Sending out a blog that is rich in tips and tricks will get shared far more often than the normal promotional post. This gets your name out there, but also gives your audience something for FREE. Who doesn’t like some free advice?

3. Blogs are a Great Way to Update Your Site

There are a lot of reasons certain websites get ranked higher than others. One of those reasons is fresh content. When you update your site with content that is relevant and rich in SEO keywords, Google will take notice and reward you for it. Shoot for a few times a month to once a month. Never leave your site sit stagnant for months. Doing so can result in being buried on the pages that nobody clicks on.

4. Blogs Drive Traffic to Your Site

When you post a link to a blog, your followers are going to click on it (hopefully). When they click on it, they will be escorted to your site! That counts as traffic. Whether they go to other pages or not is up to you. Be sure to include backlinks that lead to your homepage or a call-to-action page where conversion is possible. A nice trick to newsletter writing is to include a blog, but only half so that they must go to your site to read the rest.

Read more: 7 Reasons Why Blogs are Important

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