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Incorporated Since 2008

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Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

marketing trends

Give Away the Store

Everyone Wants to Hire the Expert

We absorb their advice like a sponge. We watch experts build and design on HGTV and other channels. Yet I hear small business owners say "No, I am not telling my clients how I do things." Guess what, people that want to do things themselves are not going to buy from you anyway.

So Why Bother?

People research. People want to know that they made a smart choice by hiring you. So give your customers the reassurance they want. Talk about the how and why in your selections. When is product "a" the better choice? What are the risks of option "c"? People are in general very savvy. They research, compare, study options and judge if you, the small business owner, are the expert they are needing or just another company.

Be their valuable resource:

  • Stay on top of business trends and communicate to your audience.
  • Offer insights into your methods and philosophy.
  • Focus on your industry, and communicate with blogs to your ideal customer.

Websites with expert advice perform so much better than simple websites that only list services or products. How well do you know your industry? Your business success challenge is to convince them that you are knowledgeable. Well researched information demonstrates that you are worthy of getting their opportunity.

So Give Away the Store? Yes

It is to your advantage to have people read your website, even if they choose not to hire your business services. Google ranks websites (in part) on the time spent on a website. Researching your products and services online (by non-buyers) will increase your ranking, thus making your website easier to find online. Therefore causing a win-win situation!  

Read more: Give Away the Store

update website

Updating Your Website

We Frequently Hear the Question: How Often Should I Update My Website? 

update website contentWe recommend that every six months business owners do a thorough website review and "SEO Audit".

  • Check for relevancy of keywords and overall content.

  • Check for broken links.

  • Check how your website ranks compared to the competition. 

For a more complex SEO Audit along with software upgrades, it is a good investment to contact your website developer. SEO managers have the tools to analyze and understand the specific requirements that Google is expecting from a quality, high ranking website. 

On page content (title tags and meta descriptions) should be checked and updated routinely: 

  • Add fresh content to your website's home page every month. Great examples of this are to feature a product or service, or change out a picture. Be sure at the same time that "dated" content is removed. 
  • Ask your customer service staff what questions are hot topics from prospects. Become the expert and add weekly interesting content worth reading, based on current areas of interest. This is a great resource for blog creation! 
  • Look at your article titles periodically and ask yourself, "Do my articles contain a keyword (or two)?" Powerful keywords increase your Google ranking. Keywords in titles also tell your readers what to expect in the article. 

Become a valuable resource for your customers, and they will return to your website to learn more. 

Have in place a content management plan, and stick to it. Use a calendar! Google wants to know your content is quality, keyword rich, and relevant to subject matter. 

LDR Design Agency gets your business found on the Internet! We invite you to visit our blogs on an ongoing basis to learn more about Internet marketing for your business. Looking to get your website found? Call Toll Free: 888-886-8952 to get started. 

Live Chat Your Business?

Live Chat Your Business

The World Lives on Their Cell Phones These Days

Videos on facebookYour clients are on Facebook and Instagram, among other platforms, right now! A great way to attract them to your business is by "going live". Create your own live streaming social posts, tell the world what your business is up to. Engage and inspire your clients, your audience, with the life of an entrepreneur.

Recent surveys indicate that more than 50% of consumers want to see more videos from brands! More impressive yet is that 90% of customers also say videos help them make buying decisions. Consider your video a customer service!

Create a deeper connection with your clients by incorporating videos into your social media plan:

  • Create sharable, valuable, and fun content.
  • Tell your story, then ask your audience questions to encourage feedback.
  • Sharing newsworthy information about the changes in your industry, and information people will find interesting.
  • No one wants to hear a commercial, so don't hard sell them on your products or services.
  • Now is a great time to take advantage of videos. This is something the big brands are not taking full advantage of yet. 

    Read more: Live Chat Your Business

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