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Incorporated Since 2008

Sites in 31 States
Website design trends

Web Design & Marketing Trends Blog

The world of responsive website design & digital marketing is constantly changing. Google makes huge changes to Google My Business every week! At LDR Design Agency, we encourage our clients to stay on top of website edits and social marketing. (We'll do the hard stuff, of course!) 

- Enjoy Our Web Design and Marketing Trends Blog -

 

becoming unique

Could It Be This Easy?

Your Customers Know What You Do

Entrepreneurs are typically quite good at their trade. We are electricians, plumbers, accountants and even website designers. Our clients know what we do and there's a pretty good chance that your prospective clients know what you do too! But do they know what makes you different? We all have plenty of competition, why should they choose you? There are businesses that really struggle with this. Even their website is a duplicate of their competitor's. It's easy to become one of the crowd. 

Here's the Question For You - Do They Know What Makes You Different? 

marketing tip happy entrepreneurCustomers remember you for what makes you different. You are always on time. You are always dressed in a tie. You always have your dog Mitsy by your side. They know you, they like you, and they even trust you. Customers remember you far more than the product or service you sell. Excellent customer service is expected these days. Remembering you for what makes you and your business unique is what makes you and your business rememberable. 

Brainstorm a bit now. If you compare your business to the typical competitor, to that local electrician, plumber, accountant or even website designer, what makes them stand out? Yes, it could be their website. However it could also be that they participate in the little league team every summer. Now here comes the hard question: Why should potential customers choose you? 

Being Unique and Being Rememberable is the Key

The world seems to want to make us all the same anymore. That might be just fine with social communications, or areas of potential discrimination. However, in the business world it is important that prospects not only know what you do, but they also need to know what makes your business the better fit for their situation. Give them something to chew on.

Read more: Could It Be This Easy?

Why Choose Email Marketing Service

Newsletters

Is Email Marketing Good for Your Business? 

Email Marketing Campaigns NewslettersEmail marketing is both affordable and effective!

People check their email constantly, especially now in the day of mobile devices. A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.

Email Newsletter Marketing as a Service

LDR offers email marketing as a service. You will appreciate the time saved by having a dedicated LDR marketing coordinator to handle everything! We are not saying you can't do it yourself. We are relieving you from the burden of managing the constant stream of articles, stories, pictures, and scheduling the emails. 

You will appreciate the scheduled telephone meetings, and all our expertise in publishing and distributing beautiful and effective campaigns. 


Advantages of Managed Newsletter Distribution

  • Send your LDR marketing coordinator your contacts and groups. We will create different mailing lists for targeted email campaigns. We will filter your users when you send a newsletter, depending on their group, their subscription date, their profile, etc.  

  • We keep your lists clean with our bounce back handling system. All failed e-mails are automatically deleted and people who put your newsletters in their spam box are also deleted.

We Create Beautiful Newsletter Templates & Campaigns

  • write a blogYour LDR newsletter templates are beautiful and designed custom to fit your own visual identity. 
  • Our templates look great on any device. 
  • We can write SEO rich blogs for you! Let us tell your story! 
  • We can modify, replace or delete pictures, texts and sections. 

Automate Your Communication

  • Your dedicated LDR email marketing coordinator will make sure your customers receive the right message at the right time.
  • Set up a series of automatic follow-up messages!
  • Yes! Birthday newsletters is also an option! 

    Read more: Newsletters

marketing trends

Give Away the Store

Everyone Wants to Hire the Expert

We absorb their advice like a sponge. We watch experts build and design on HGTV and other channels. Yet I hear small business owners say "No, I am not telling my clients how I do things." Guess what, people that want to do things themselves are not going to buy from you anyway.

So Why Bother?

People research. People want to know that they made a smart choice by hiring you. So give your customers the reassurance they want. Talk about the how and why in your selections. When is product "a" the better choice? What are the risks of option "c"? People are in general very savvy. They research, compare, study options and judge if you, the small business owner, are the expert they are needing or just another company.

Be their valuable resource:

  • Stay on top of business trends and communicate to your audience.
  • Offer insights into your methods and philosophy.
  • Focus on your industry, and communicate with blogs to your ideal customer.

Websites with expert advice perform so much better than simple websites that only list services or products. How well do you know your industry? Your business success challenge is to convince them that you are knowledgeable. Well researched information demonstrates that you are worthy of getting their opportunity.

So Give Away the Store? Yes

It is to your advantage to have people read your website, even if they choose not to hire your business services. Google ranks websites (in part) on the time spent on a website. Researching your products and services online (by non-buyers) will increase your ranking, thus making your website easier to find online. Therefore causing a win-win situation!  

Read more: Give Away the Store

Live Chat Your Business?

Live Chat Your Business

The World Lives on Their Cell Phones These Days

Videos on facebookYour clients are on Facebook and Instagram, among other platforms, right now! A great way to attract them to your business is by "going live". Create your own live streaming social posts, tell the world what your business is up to. Engage and inspire your clients, your audience, with the life of an entrepreneur.

Recent surveys indicate that more than 50% of consumers want to see more videos from brands! More impressive yet is that 90% of customers also say videos help them make buying decisions. Consider your video a customer service!

Create a deeper connection with your clients by incorporating videos into your social media plan:

  • Create sharable, valuable, and fun content.
  • Tell your story, then ask your audience questions to encourage feedback.
  • Sharing newsworthy information about the changes in your industry, and information people will find interesting.
  • No one wants to hear a commercial, so don't hard sell them on your products or services.
  • Now is a great time to take advantage of videos. This is something the big brands are not taking full advantage of yet. 

    Read more: Live Chat Your Business

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